In this stage, the project’s alternatives are evaluated for their impact on the local and general culture. 

For example, environmental factors, cultural values and principles practiced in the place need to be considered and these factors are to be well known.

Cultural feasibility research is to evaluate the cultural values of a region where the business wants to take it’s functionalities, so that the cultural clash or conflicts between the business and people in the region may be avoided.

But also cultural feasibility is done for the sake of finding out new ways on how the needs of a culture may be exploited and also used as ideas for product production.


Cultural feasbilty may also include the investigation and the evalueting of the needs of the women, due to the fact that it is mostly women who are the centre of the cultural structure of a homemaking.

Further an enterprise’s own culture can clash with the results of the project.