Edutainment is the art of using entertainment as means for teaching and educating.

Educational entertainment (also referred to by the portmanteau edutainment) is any content that is designed to educate as well as to entertain.  

ed·u·tain·ment noun ˌe-jə-ˈtān-mənt, ˌe-dyü-
: entertainment (such as through games, films, cartoons or shows) that is designed to teach something.

:  entertainment (as by games, films, oral story telling or shows) that is designed to be educational.

In schools and youth centers, the concept of watching films and creating a subject of discussing and asking questions concerning what the children had learnt from the film is one of the strategies used via edutainment around.

 
The term edutainment was used as early as 1948 by The Walt Disney Company to describe the True Life Adventures series.