Social media provides a massive new digital arena for peer pressure and influence.

Research suggests there are a variety of benefits from social media use, such as increased socialization, exposure to ideas, and greater self-confidence.

There is also evidence of negative influences such as advertising pressure (introducing of new products, digital upgrades in the technology of internet,

the stages through which artificial intelligency, microchip implant are progressively being introduced to the global society),

exposure to inappropriate behavior and/or dialogue, and fake news.

Peer pressure in social media has also contributed to the elimination of face to face interaction in societies.

These versions of digital peer pressure exist between youth, adults and businesses.

In some cases, people can feel pressure to make themselves available 24/7 or to be perfect.

Within this digital conversation there can be pressure to conform, especially as people are impacted by the frequency of times others hit the like button.

The way others portray themselves on social media might lead to young people trying to mimic those qualities or actions in an attempt at conformity.

It may also lead to a fear of missing out, which can pressure youth into irresponsible actions or decisions.

Actions and influence on social media may lead to changes in identity, confidence, or habits in real life for children, adolescents, and adults.