A brand is a particular product or a characteristic that serves to identify a particular product.

A brand is also a trade name or trademark which is used as a method of drawing customers, people’s attention, support and investors for someone’s business.


A brand is a particular kind or variety: he had his own brand of humor, as a proof of ownership. 


Coca Cola is the name of a brand make by a particular company.


In simple words; a brand is style which puts something or someone in a certain kind of category which sticks out among the many brands in a unique way. 

The way someone dresses, the charismatic energies that one posses, the way he treats his fans or customers, the message and subliminal information which derives from his music, lifestyle, website, logo that represents his art, music, company or business etc.


All these things are part of the things which makes a brand.

Another thing that one should also consider, is to get a website, (and when I say website, I do not mean a face book account, I mean a real website because). 

you can use your own website to put together the profile and image of your brand. 


And through your website, you will be able to promote, share your interests with others that are like minded, and also create an email database for your brand.


A good brand must also be able to update, promote, network, customize, advertize it’s self through the platforms of social media that are avialable today on the internet, platforms like: Facebook, Conscious lifesty community site, youtube, Linkedin etc.


A good brand will always attract customers and investors for your business, and if you are a musician, your brandy will help you to attract live performances, radio interviews, tv shows, jiggle opportunities, open up new doors for synchronization, sponsorship, fame etc.



This article was taken from the study course of conscious lifestyle music academy/written by Ap-Ngabo